We see you - working so hard to show up and serve your couples.
You’re putting your heart, time, and care into making images that people will cherish for years to come. You love what you do and you just want to make an impact on your clients (and get paid well doing it).
But you’re also feeling tired of shooting so many weddings to hit your income goals
So you’re been figuring it out as you go and you keep finding yourself…
Wondering, “Am I doing things the right way?”
Confused about how and when you should raise your rates…
Watching your commitment to work negatively impact your family + friends but not knowing how the heck to balance it all
Feeling imposter syndrome creep in when you start questioning if you even know what makes your work stand out among the competition
Master the exact systems and workflows we use to manage our business effortlessly, freeing up your time and reducing stress.
Implement strategies that consistently bring in high-quality leads, giving you peace of mind and more opportunities to do what you love.
Raise your rates confidently, attracting clients who value your work and helping you break through income barriers.
Create a balanced business that lets you thrive personally and professionally, without sacrificing your well-being or happiness.
As we boarded the plane to Europe where we’d spend nearly 3 months at a retreat center with no internet access, I looked over at Brad and said, “We either have to figure something out or I don’t want to run a photography business anymore.”
Burned out, tired, holding onto hope that we could make photography work, but deep down inside we were mentally preparing our resumes.
HOW DO WE KNOW?
Editing until all hours of the night
Always worrying where the next inquiry was going to come from (so you book “paycheck weddings” just to make ends meet that end up killing your creative soul)
Feeling guilty for not posting, or constantly posting without seeing results.
Cringing every time you hear the word marketing or sales
Crossing your fingers every time you send over pricing
Constantly getting stuck in a loop of comparing yourself with other photographers and wondering if you’re work is actually good enough
Nodding along when someone mentions your unique value, but feeling lost because your work doesn’t feel unique
Being available to clients all hours of the day
Watching all the photographers in your market just keep lowering their prices to get the bookings
It’s NO WONDER so many photographers close
their businesses within 5 years!
First, we simplified and elevated our packages, creating clear offers that aligned with the couples we wanted to work with.
Then we developed a proven system to consistently attract 20-40 organic inquiries a month — this is our Lead Generation Framework.
Next, we streamlined our workflow so we could handle these leads effortlessly—from inquiry to booking, client experience, pricing, and beyond. No more guessing what works, just clear, repeatable systems.
And we refined a process to confidently raise our rates, attract premium clients, and balance our workload—without sacrificing creativity or family time.
A system designed to help you build a business that aligns with your passion and delivers the income & peace of mind, while giving you more time for the things that matter most.
Photographers hitting $100k+ for the first time in their businesses.
Photographers increasing their inquiries by 77%!!
Photographers feeling more confident in charging higher rates (without sacrificing the couples they love serving)
Whether people had been in business 2 years or 12 years, we started getting messages from people telling us they’ve made more money than any year prior and created more TIME!
"Without their help I would have not booked my biggest package yet for 18k"
I'm one of the biggest critics of wedding industry education. A lot of fluff, a lot of obvious stuff that I could just google... 99.9% of it is NOT worth it. But I can safely say that without their help I would have not booked my biggest package yet for 18k.
I just booked my biggest package ever thanks to you 🥲 I’m freaking out !!!!
The moment they booked I instantly thought of how valuable (& true!) everything is your course. I already felt like the course was a wonderful investment but wow did this just make it feel 100x more worth it. I’m just mind blown!!"
I made $140k in sales in my first year!
I had no idea how to run a business when I started your course (had shot very few weddings) and I have just made 19k this month alone! I have also made 140k in sales which i never believed would be possible in my first year! I honestly cannot believe it and cannot thank you enough!
We’re wedding photographers who just happened to share a wedding of our own. Oh, and we have three incredibly curious children we are inspired by every single day.
Since starting our photography business in 2009, we’ve built a successful multi-six-figure business and helped countless photographers achieve results they only dreamed of. But we didn’t start out thinking we could create the kind of business we have today.
strategic, heart-driven business growth
You’re ready to raise your rates and attract clients who value your work.
You want a proven system to consistently generate more high-quality inquiries.
You’re tired of feeling burned out and want to reclaim more time in your life.
You’re committed to building a sustainable business that aligns with your passion and long-term vision.
You’re looking for quick fixes without putting in the work to build lasting success.
You’re comfortable with your current pricing and don’t want to raise your rates.
You’re not open to new strategies and prefer to stick with the status quo.
You’re not interested in balancing profit with purpose and prefer to focus solely on income.
MODULES
you will learn theSE main points
Many photographers fall into one of two traps: either they mimic what others in their area are charging, or they make up prices as they go, hoping they’re hitting the mark or doing something right. In this module, you’ll learn how to strategically price your packages, understand exactly where you stand in the market, and craft a personalized roadmap for confidently raising your rates over time.
MODULE 01
Discover science-backed pricing psychology that makes booking easier for both you and your clients.
Eliminate the guesswork—know exactly what to charge to meet your financial goals.
Craft your own personalized roadmap that guides you on how and when to raise your rates, ensuring sustainable growth.
MODULE 02
you will learn theSE main points
The surefire way to identify your ideal clients (without resorting to generic questions like where they shop) and craft messaging that speaks directly to their hearts. In this module, we’ll cut through the noise and get to the core of what truly matters to your ideal clients. You’ll learn our secret weapon to connect so deeply with them that they’ll say, “It’s like you’re reading my mind."
Uncover the most powerful way to identify your ideal clients.
Become irresistibly referable by learning how to speak directly to your dream clients.
Gain exclusive access to our Brand Magic Framework ($497 value).
you will learn theSE main points
How to set yourself apart in a sea of competition through the power of brand positioning and our Brand Magic Formula. In this module, you’ll learn how to position your brand in a way that makes you irresistible to your ideal clients—whether you’re in a small town or a bustling city. We’ll guide you through the process of uncovering exactly what your clients are looking for and show you how to implement Brand Magic to elevate your business and skyrocket your bookings.
MODULE 03
Experience powerful, over-the-shoulder walkthroughs that reveal how brand positioning can change everything.
Master the art of applying these concepts directly to your brand, turning casual browsers into excited clients.
Leverage your unique superpower so that dream clients can’t help but choose YOU as their photographer.
MODULE 04
you will learn theSE main points
In this module, you’ll discover a proven approach to structuring your pricing guide that not only builds trust and confidence but also sparks genuine desire in your clients. We’ll dive into our most effective tips and tricks for creating a seamless client experience, ensuring your couples feel seen and valued—without the need to constantly reinvent your pricing guides.
Get a behind-the-scenes look at the must-have elements for a winning pricing guide.
Learn how to ignite desire through strategic pricing techniques that make your offerings irresistible.
Understand the pivotal role of your pricing guide and how to design it to lead directly to bookings. Simple steps will guide you in applying these concepts to your brand, converting more browsers into booked clients.
you will learn theSE main points
Most photographers either slap their pricing on their site or send it over in a quick email. Even those who use discovery calls often fall into the trap of generic questions like how someone got engaged or how many hours of coverage they need, wrapping up with a simple, “Do you have any other questions?”
In this module, we’ll pull back the curtain on the exact process we’ve refined over the years to consistently land high-value bookings.
MODULE 05
Maximize your inquiry form to capture the right leads from the start.
Follow up like a pro—know exactly what to send after an inquiry to keep the momentum going.
Master the art of discussing pricing—learn the perfect timing and approach to make pricing a non-issue.
Perfect your follow-up strategy—get our proven email template that revives ghosted leads with a 99% success rate.
Access email templates that guide you through every stage of the inquiry to booking workflow.
Implement our six-figure sales script—stop guessing what to ask and start sealing more deals ($997 Value)
Bonus: Leverage our inquiry dashboard to spot trends, understand what’s working, and optimize your marketing efforts. ($199 value)
MODULE 06
you will learn theSE main points
In this module, we reveal the exact strategies we’ve used to consistently generate 20-40 organic leads every month for over a decade. We’re not just sharing what we did—we’re breaking it down into actionable, practical steps that you can start implementing immediately.
Gain access to our exclusive marketing assessment—identify gaps in your current strategy and know exactly what to do next.
Deep dive into the marketing channels we use—learn how to optimize each one to attract and convert your dream clients.
Discover the 4 essential marketing engines that power your business and learn how to keep them running smoothly.
Over-the-shoulder walkthrough of 50+ actionable marketing ideas—practical steps you can start today to boost your visibility and inquiries.
you will learn theSE main points
In this module, you’ll receive a step-by-step walkthrough of our entire client experience, from the first inquiry to the final delivery. We’re handing over the exact workflow we use to nurture our clients, boost sales, and ensure a seamless, stress-free experience on the wedding day.
MODULE 07
Gain confidence with our proven approach—understand exactly what to do at each stage to build trust with your couples (and vendor team) and create stunning images on the wedding day.
Embrace powerful mindset shifts that will elevate how you serve your clients throughout the entire process.
Learn how to craft a client experience that naturally leads to glowing reviews—and discover the perfect way to ask for them.
Access our complete workflow—including emails, questionnaires, and touchpoints—that you can copy and paste directly into Dubsado, Honeybook or your preferred client management system.
Bonus: A comprehensive guide to gifting your couples—with input and ideas from fellow photographers to make your gifts truly memorable.
MODULE 08
you will learn theSE main points
In this final module, we shift the focus from the tactical to the deeply personal. You’ve learned how to build, market, and grow your photography business—now it’s time to connect all those strategies to the heart of why you’re doing this in the first place. This module is designed to help you create a lasting legacy, one that reflects your values, passions, and the impact you want to leave behind.
Crave longevity in your business—learn how to build a career that evolves with you and keeps your passion alive.
Get a behind-the-scenes look at our journey—discover the pivots and decisions that have kept us relevant and inspired through the years.
Uncover your true “why”—not just as a photographer, but as a creator, a business owner, and a person with a mission.
Use your “why” as the backbone of your business—fuel your efforts with a sense of purpose that goes beyond just making money.
Craft a business that leaves a legacy—one that is fulfilling, exciting, and truly reflective of who you are.
The best part… we’ve made it totally risk-free with our Purpose & Profit Promise.
Our mission is to help photographers intentionally grow their businesses without sacrificing a joy-filled life. That’s why we’re offering you a no-questions-asked, 15-day money-back guarantee. We mean it. No questions. All your money back. That’s how confident we are that this will absolutely change your business (and more importantly, your life).
Simply send us an email within 15 days of purchase at hello@bradandjen.com and we’ll refund you every cent you spent! That means you can enroll today, and you don’t even have to decide if you’re in for good! Take the full 15 days to explore the materials and experience the vibe of Purpose & Profit and then make a decision using the information you have, rather than the information you don’t.
GET STARTED NOW
GET STARTED NOW
After just a few months, I saw a boost in my confidence, clarity, and overall business satisfaction
You’ll get access to proven systems that can transform your business, backed by over 15 years of real-world experience.
You can start seeing results quickly, with step-by-step guidance that simplifies the process.
You’ll join a supportive community that values heart, purpose, and genuine connection, ensuring you grow in a way that aligns with your priorities.
Our teaching is focused on building a business that’s sustainable, unique, and fulfilling—not just a quick way to make money.
Plus, you’re covered by our 15-day money-back guarantee—if you don’t love it, you don’t pay.
&
No, both wedding photographers and videographers would benefit greatly from this course material!
The course is built to compound on itself, so while we “legally” can’t promise specific results the sooner you start implementing, the sooner your business will start to change!
One of the biggest misconceptions we see in 1:1 coaching is that most photographers think they know who their ideal client it, but it's closer to a list of things they want their couples to feel about them and their work (paired with some ideas like where they shop and what they do for a living).
This course is perfect for you if you’re a wedding photographer who’s ready to grow your business without sacrificing your time, creativity, or well-being. If you’ve been feeling stuck at your current pricing, overwhelmed by the constant hustle, or unsure how to stand out in a saturated market—Purpose & Profit will give you the exact tools and strategies to break through those barriers.
It’s designed for photographers who are serious about raising their rates, booking clients they love, and building a sustainable business rooted in their passion and values. Plus, with our 15-day money-back guarantee, you can try it out with peace of mind!
