We believe the answer is YOU. Your why. Your passion. Your people.
And through this course, weâll teach you how to reverse engineer your business to better fit what matters mostâkeeping your true priorities front and center while growing a profitable business youâre proud of.
Ready to do things differently?
My business has grown more than I ever could have imagined and I couldn't have done it without you! I had no idea how to run a business when I started your course (had shot very few weddings) and I have just made 19k this month alone! I have also made 140k in sales which i never believed would be possible in my first year! I honestly cannot believe it and cannot thank you enough!
Stuck asking for the same low rates
Passionate as heck about what you do
A wedding photographer or videographer
Feeling like you've lost sight of why you started in the first place
Spinning your wheels trying every course, mastermind, and workshop under the sun only to feel like your business isnât actually going anywhere
Spending hours upon hours tracking down potential clients only to get ghosted or have your rates questioned
Second-guessing yourself and constantly questioning if what youâre doing is ârightâ
Watching your commitment to work negatively impact your family + friends but not knowing how the heck to balance it all
Following all of your favorite photographers on Instagram and copying everything they swear by
Reading business books + listening to business podcasts only to feel lost when implementation rolls around
Randomly raising your rates in hopes that people will buy-in and youâll finally get a break
â Confidence + clarity in your photos, your business, and yourself
â Systems, processes, and tools that will actually WORK.
â BTS access to successful photography businesses that are where you want to be
â A true understanding of how to market your business to attract clients youâre excited to work with (who want to pay your rates)
â To wake up fulfilled, knowing your priorities are reflected in your day-to-day
And after years of trial and error, we finally have it
Once we refocused on the life we're passionate about, business became more rewarding. We learned to brand effectively, prioritize our values without compromising what brought us work, and grew our business while avoiding burnout!
It's not about manifesting destiny; it's about deep business knowledge grounded in what you value.
Running a business is tough, but with the right approach, it can seamlessly fit into your life and leave room to do more of what you love. Thatâs our purpose â YOU are our why.
So, what do you say?
We're now more confident in expressing our why and passion without feeling like we're 'selling ourselves'. Learning to bring emotion and heart into our offerings has boosted my confidence. I'm eager to see how much more we'll grow as we delve deeper into the course. Thank you guys SO MUCH!"
Starting with Why
You Business isnât Your Why
Brand Voice
The Final Cause
Your Why Worksheet
Your Why
Marketing
6 Principles That Slay
Converting Funnels
Social Media
Pinterest
Facebook
Google Reviews
Word Of Mouth
(Un)Styled Shoots
Pricing
Pricing Psychologyâ¨
Dynamic Pricingâ¨
How to Raise Ratesâ¨Understanding Booking Minimumsâ¨
Limiting Beliefsâ¨
Value Stackingâ¨
Price Anchoringâ¨
Pricing Productsâ¨Packages vs. A La Carte
Instagram
Content Pillars
Instagram Bio
Power of the Sneak Peek
Instagram Marketing
Custom 3 Month Instagram Challenge
Converting Strategies
Copywriting
Implementing Your Brand
Using Forms that Convert
The Power of Social Proof
Website
Client Meetings
Phone Call Scripts
REAL Discovery Call Recordings with REAL brides
Ways to Convert Leads
The Right Questions to Ask
Workflows
30 Point Workflow
Questionnaires
Client Management Systems
Software & Services
Creating the RIGHT touch points
Ideal Clients
How to DEFINE your ideal client
How to REACH them
How to use your WHY as your super power
Our BRAND MAGIC process to convert clients from just browsing to just booked!
8 Client Experience Principles
The Peak/End Theory
Using Connection to Build Trust
Establishing Relationships
Communicating with Your Couples
Client Experience
Group Calls
Watch 6 pre-recorded group coaching calls from the first group of enrolled students! (calls are not live calls, so you can go at your own pace and still get all the juicy answers to big questions!)
Scaling
Work/Life Balance
Hiring Associate Photographers
Our favorite Principle
Outsourcing
A holistic approach to business specially curated for wedding photographers (weâre covering ALL the facets of your business)
Serious business therapy (weâre peeling back the layers and digging extra deep)
Full honesty + transparency based on our experiences + all the mentoring weâve done (everything we teach has been tested + approved by countless photographers just like youâthese arenât guesses or opinions)
A technical photography course (youâre already an expert at what you doâweâre here to help you build a thriving business out of it)
Regurgitation of what youâve already seen/read on IG + YouTube (our take on business isnât one shared by the massesâand thatâs why it WORKS)
A quick fix to becoming a millionaire overnight (youâll definitely be making more moneyâbut thereâs no gimmicky quick-fix here)
The attention to detail, the explanation beyond my pricing guide itself, into tips of doing business and relating to people has increased my sales and helped my business grow immediately. The encouragement Brad & Jen provide is genuineâthey really want others to succeed in the wedding business"
Uncovering and truly understanding your âwhyâ is the key to cultivating a business you never lose yourself to. We firmly believe your âwhyâ should be the foundation upon which you build your entire businessâand weâre making sure yours is totally unshakeable.
Sneak peek at some of the takeaways:
- Discover your true âwhyâ (not just why youâre a photographer)
- Use your âwhyâ to fuel your business and leave room for your life
- Build a business thatâs fulfilling + exciting, not just a money machine
- Includes a workbook with intentional questions and exercises to better define your why
There are hundreds of people out there just waiting to find youâand itâs about dang time we ensured they did. By tailoring your brand and messaging to attract the clients youâd love to work with, you can fill your calendar with people and projects that light you up.
Sneak peek at some of the takeaways:
- Thoroughly define your ideal client (and know exactly what theyâre looking for)
- Understand how to shift your marketing to make every message count
- Includes a workbook to help you more accurately define your ideal client and tailor your marketing toward them
Building a consistent, strategic, powerful brand takes more than showing up on social media and having a killer logo. Weâre taking your brand from âlooks goodâ to âunmissable photographerâ and helping you stand out in the crowd to become the no-brainer option.
Sneak peek at some of the takeaways:
- Infuse YOU into your brand while effortlessly attracting the right people
- Know exactly how to show up online and do more than just share photos
- Build clarity and consistency in your branding to elevate your expertise and skyrocket your reputation *Includes workbook*
Marketing may be the most important unit of your businessâand weâre not letting you graduate from this course until you feel confident as heck about what youâre saying, how youâre selling, and how you can increase bookings through testimonials + collaborations. Youâre learning our personal framework that keeps us fully booked with (high-paying) clients we LOVE.
Sneak peek at some of the takeaways:
- Know exactly whatâs missing from your marketing strategy and how to fill those gaps
- Book more clients by: creating an unshakeable desire for your photography, generating glowing reviews, utilizing Instagram the right way, and optimizing your website
- Learn our approach to goal setting that guarantees youâll get (the right) things done
- Includes a workbook with a quick, practical checklist for initiating marketing strategies
Wanna know how to make more money without getting attached to hustle culture? Strategically raise your prices (based on proven psychological theories) and diversify your income. Luckily, weâre teaching you both.
Sneak peek at some of the takeaways:
- Thoroughly understand + implement pricing psychology with our proprietary checklist and multiple mindset shifts (price anchoring, value-based pricing, booking minimums)
- Diversify your income and increase passive profit without working yourself to the bone
- Walk away with step-by-step tactics to set and increase your pricing while simultaneously booking more clients (work smarter, not harder)
Experience is everything when it comes to a service-based business. Not only does your client experience inform the success of a project, but it also creates raving fans who leave raving reviews (leading to more bookings). Together, weâre walking through your entire experience from inquiry to booking to âI do,â and beyond.
Sneak peek at some of the takeaways:
- Steal our tried + tested timeline template, 30-touchpoint workflow, and customizable email templates to create a seamless experience from start to finish
- Access our inquiry call script and phone call recordings with real brides to understand exactly how we secure perfect-fit clients
- Learn how to build unshakeable value and trust with your clients so you can serve them better while enjoying the experience more yourself
By this point in the program, youâll be ready to effectively scale your business to new heights without pulling overnights or sacrificing important priorities. Weâre showing you exactly how and when to do that so your impact + income can grow intentionally (and your work-life balance can actually be balanced).
Sneak peek at some of the takeaways:
- Prioritize your CEO-level tasks and curate a schedule that allows you to strategically hone your focus
- Understand how to set and keep boundaries with your clients and yourself (without feeling guilty about it)
- Learn how to outsource tasks in your business, lay the foundation to add associate photographers to your team, and attract clientele for your associates
Once youâve purchased the course youâll receive login information and have instant access to the material!
We created this course with a quarter of a year in mind (hello down-season). While you can likely watch the entirety of this course in 10 days, we highly suggest taking around 2 weeks per module to take each lesson seriously and give yourself time to implement the steps and strategies!
Youâll have lifetime access (lifetime of business). Once youâve purchased the course youâll receive login information and have instant access to the material!
We know how easy it is to lose yourself in the hustle culture and end up wondering where everything went wrong. Trust us, we went down that spiral and thereâs nothing but overwhelm and exhaustion waiting at the end.
But we 100% believe thereâs a better wayâand we want nothing more than to help you discover it.
What do you say? Ready to take on this journey with us?