Uncovering and truly understanding your “why” is the key to cultivating a business you never lose yourself to. We firmly believe your “why” should be the foundation upon which you build your entire business—and we’re making sure yours is totally unshakeable.

Sneak peek at some of the takeaways:
- Discover your true “why” (not just why you’re a photographer) 
- Use your “why” to fuel your business and leave room for your life 
- Build a business that’s fulfilling + exciting, not just a money machine
- Includes a workbook with intentional questions and exercises to better define your why

Your Why (and why it matters)

MODULE 1

There are hundreds of people out there just waiting to find you—and it’s about dang time we ensured they did. By tailoring your brand and messaging to attract the clients you’d love to work with, you can fill your calendar with people and projects that light you up.

Sneak peek at some of the takeaways:
- Thoroughly define your ideal client (and know exactly what they’re looking for)
- Understand how to shift your marketing to make every message count
- Includes a workbook to help you more accurately define your ideal client and tailor your marketing toward them

How to Attract Your Clients

MODULE 2

Building a consistent, strategic, powerful brand takes more than showing up on social media and having a killer logo. We’re taking your brand from “looks good” to “unmissable photographer” and helping you stand out in the crowd to become the no-brainer option.

Sneak peek at some of the takeaways:
- Infuse YOU into your brand while effortlessly attracting the right people 
- Know exactly how to show up online and do more than just share photos 
- Build clarity and consistency in your branding to elevate your expertise and skyrocket your reputation *Includes workbook*

Branding

MODULE 1

Marketing may be the most important unit of your business—and we’re not letting you graduate from this course until you feel confident as heck about what you’re saying, how you’re selling, and how you can increase bookings through testimonials + collaborations. You’re learning our personal framework that keeps us fully booked with (high-paying) clients we LOVE.

Sneak peek at some of the takeaways:
- Know exactly what’s missing from your marketing strategy and how to fill those gaps
- Book more clients by: creating an unshakeable desire for your photography, generating glowing reviews, utilizing Instagram the right way, and optimizing your website
- Learn our approach to goal setting that guarantees you’ll get (the right) things done
- Includes a workbook with a quick, practical checklist for initiating marketing strategies 

How to Market Yourself

MODULE 4

Wanna know how to make more money without getting attached to hustle culture? Strategically raise your prices (based on proven psychological theories) and diversify your income. Luckily, we’re teaching you both. 

Sneak peek at some of the takeaways:
- Thoroughly understand + implement pricing psychology with our proprietary checklist and multiple mindset shifts (price anchoring, value-based pricing, booking minimums)
- Diversify your income and increase passive profit without working yourself to the bone
- Walk away with step-by-step tactics to set and increase your pricing while simultaneously booking more clients (work smarter, not harder)

Pricing

MODULE 5

Experience is everything when it comes to a service-based business. Not only does your client experience inform the success of a project, but it also creates raving fans who leave raving reviews (leading to more bookings). Together, we’re walking through your entire experience from inquiry to booking to “I do,” and beyond. 

Sneak peek at some of the takeaways:
- Steal our tried + tested timeline template, 30-touchpoint workflow, and customizable email templates to create a seamless experience from start to finish
- Access our inquiry call script and phone call recordings with real brides to understand exactly how we secure perfect-fit clients 
- Learn how to build unshakeable value and trust with your clients so you can serve them better while enjoying the experience more yourself 

Client Experience

MODULE 6

By this point in the program, you’ll be ready to effectively scale your business to new heights without pulling overnights or sacrificing important priorities. We’re showing you exactly how and when to do that so your impact + income can grow intentionally (and your work-life balance can actually be balanced).

Sneak peek at some of the takeaways:
- Prioritize your CEO-level tasks and curate a schedule that allows you to strategically hone your focus 
- Understand how to set and keep boundaries with your clients and yourself (without feeling guilty about it)
- Learn how to outsource tasks in your business, lay the foundation to add associate photographers to your team, and attract clientele for your associates 

Scaling

MODULE 7