We're a couple who turned storytelling into a multi six-figure venture. Big on community, freedom and this wisdom of Wendell Berry! Our mission? Help wedding photographers raise their rates and book more (without the burnout)!
We doubled our price in 6 months
Things we didn’t do:
Here’s how you can do the same —
Our model is super simple.
Guess what.
When you have more margin in your business (due to a higher price point and less clients), you can serve each of your clients above and beyond what they’d ever expect (hello value builder)!
Here are 6 steps to get started —
What is it that only you can create? Images or experiences that no matter how many people try to copy, no one can do it like you.
Tip: Don’t get in your own way here – this doesn’t have to be “never ever done before”
To stand out confidently you need to know what kind of work you want to create but more
Importantly, who it’s for.
The process is:
What can only I create?
Who values it?
Now… learn as much as you can about them
What are your clients’ fears about photography?
What results are they hoping for out of the experience?
What are their expectations?
What are their desires?
If the problem is not wanting to feel awkward on their wedding day… show images and an experience of your couples feeling confident!
Talk about it on your site. Share intentional testimonials speaking to this.
Be bold.
Many couples don’t know how to differentiate photographers based on work, so you have to help them.
Think of 4-6 ways you help solve your ideal clients anxieties or fears.
Make these easy for your couples to read. Share work + language based on these.
You need 2 things to make money.
Traffic and conversion.
Traffic is the visits you get (or the number of eyeballs on your work) – the best traffic comes as a result of sharing your work and differentiators shamelessly.
Conversion is how many people say YES to hiring you.
More promoting = more sales.
Ask for testimonials.
Use the feedback of your couples to improve your work and experience.
Create resources for your future clients based on the feedback you get.
This increases your value. Which increases your price.
December 14, 2023
© 2023 [Brad & jen creative, llc]