How we doubled our price within 6 months

We doubled our price in 6 months

Things we didn’t do:

• Rely on awards or features
• Beg planners
• Follow “luxury market” rules

Here’s how you can do the same —

Our model is super simple.

1. Define exactly who our ideal client is
2. Create images and an experience just for them
3. Limit availability for a higher level experience

Guess what.

When you have more margin in your business (due to a higher price point and less clients), you can serve each of your clients above and beyond what they’d ever expect (hello value builder)!

Here are 6 steps to get started —

1. Who are you?

What is it that only you can create? Images or experiences that no matter how many people try to copy, no one can do it like you.

Tip: Don’t get in your own way here – this doesn’t have to be “never ever done before”

2. Discover your ideal client

To stand out confidently you need to know what kind of work you want to create but more
Importantly, who it’s for.

The process is:

What can only I create?
Who values it?
Now… learn as much as you can about them

3. The burning problem

What are your clients’ fears about photography?
What results are they hoping for out of the experience?
What are their expectations?
What are their desires?

If the problem is not wanting to feel awkward on their wedding day… show images and an experience of your couples feeling confident!

Talk about it on your site. Share intentional testimonials speaking to this.

Be bold.

4. Your Differentiators

Many couples don’t know how to differentiate photographers based on work, so you have to help them.

Think of 4-6 ways you help solve your ideal clients anxieties or fears.

Make these easy for your couples to read. Share work + language based on these.

5. Promote boldly

You need 2 things to make money.

Traffic and conversion.

Traffic is the visits you get (or the number of eyeballs on your work) – the best traffic comes as a result of sharing your work and differentiators shamelessly.

Conversion is how many people say YES to hiring you.

More promoting = more sales.

6. Feedback is the way forward

Ask for testimonials.

Use the feedback of your couples to improve your work and experience.

Create resources for your future clients based on the feedback you get.

This increases your value. Which increases your price.

Ready to Take Your Pricing to the Next Level?!
If you’re ready for a jumpstart and want to turn your pricing guide into a desire-building experience that converts more inquiries, our customizable pricing guide template is ready and waiting right now.

This pricing guide has become such a crucial part of our booking process that we couldn’t keep these strategies to ourselves—we had to share them with you.

Like…

– How many testimonials you need to boost your conversions by 270% 🤯
– The best way to structure your packages so your couples can make a quick and confident decision 💪
– The ONE simple addition we made that helped us 3x our rates 🚀

By using your pricing guide as a strategic sales tool (rather than just a pretty PDF) you can give your couples an experience that builds trust, desire, and ultimately, increases your bookings.

Save yourself some time and snag our pricing guide template to start building desire with your next inquiry!