How to Unlock Profits & Master Album Sales

Most photographers ignore marketing their offerings OUTSIDE of making images.

They just focus on creating more and better work. Shoot after shoot.

Then the holidays roll around…

• Black Friday
• Thanksgiving
• Christmas

And after a year of not talking about:

• the value of an album
• the importance of archive quality prints
• the magic of museum grade frames

they offer a sale. And guess what….

Here’s the thing…

Pic-Time isn’t going to make you sell products.

If you want to serve your couples with heirlooms that will contribute to:

their home
their legacy
and their joy of sharing their story with family and friends

You have to give them opportunities to WANT what it is you’re offering.

If they don’t understand:

the quality of your albums, the difference between pro & consumer products, the value of your expert guidance, and the impact of the products will have on their story…

Literally….why would they buy from you???

Remember this: marketing isn’t always asking people to BUY from you.

Marketing is…

Getting people to KNOW what you offer.

LIKE what you offer

and TRUST that it’s something valuable for their life

Instead of first asking your clients to BUY from you, give them a reason to desire what you offer. Not just in features like lay flat binding and linen covers, but the emotional impact of:

• looking through an album with their grandmother
• telling stories to their future kids as they thumb through prints
• and remembering their vows every night when they see the framed print above their bed

You are not just selling products.

YOU’RE SERVING YOUR CLIENTS WITH A PURPOSE BIGGER THAN YOURSELF.

WHAT ARE YOU WAITING FOR?