4 Website Mistakes Costing You Inquiries

While Instagram is practically a photography portfolio site these days, your website still plays an incredible crucial role in your client’s journey from inquiry to booking.
In fact, I read a stat not long ago that said a customer’s buying journey (aka their decision making) is 60% complete by the time they reach a salesperson.

That means everything you’re putting out into the world prior to that inquiry hitting your inbox is super important.

It’s setting the tone.

It’s building their perception of your brand.

It’s communicating a specific message… so let’s make sure it’s communicating the right one.

If you want to turn “just browsing” to “just booked” there are a few things we should make sure are cleaned up and looking fresh for those new potential clients.

From a 30,000ft view, there are a few key things to take into consideration when you’re critiquing your own site through the lens of “is my website good at converting browsers into buyers?”

• Are the images & copy building desire and creating that irresistibility factor?
• Are you using buyer psychology effectively and ethically?
• Do you have a strong hook “above the fold”?
• Is the layout & design helping or getting in the way?

4 QUICK FIXES

Here are 4 QUICK & EASY things you can do RIGHT NOW to make sure you aren’t losing the trust of potential buyers by making these simple mistakes…

Step One: Grammar

Avoid errors of all types, no matter how small they seem. Typos and broken links can hurt your site’s credibility more than most people realize.

Things to look for: spelling or grammatical errors, broken links, how quickly your site launches & runs.

Step Two: Get Pro

Find a professional design that matches the aesthetic of your brand.

Let’s be real. It’s 2024. There are graphic designers, website templates & Canva. You have no excuse for having a crappy website.

Does the visual design match your site’s purpose (hint: a pro site for a fine-art studio portrait photographer will have a different look and feel than a pro site for a documentary photographer)?

Is there consistency in your images & overall brand design?

Is typography consistent in size, type, color and IS IT EASY TO READ?

Step Three: Social Proof

Paint a picture of your experience and expertise through social proof!

Things to include: direct quotes from clients talking about how your experience not just impacted them. Even better if you can pair it with a photo of them to convey that it’s a real human who said these things.

Step Four: Easy to Navigate? 

If I don’t know where to contact you, I won’t. 

If I can’t quickly & easily figure out how to find the information I want to see, I’ll get distracted and start scrolling Instagram. 

It’s sad, but true. Don’t let your design be a distraction.

Check These:

• Is my contact button easy to find & am I using obvious wording so people know where to go?
• Is my menu clean, simple & easy to navigate?
• If I ask a stranger to go on my site and find where to learn more about me, my contact button, and understand what makes me different, can they do it?

Your turn.

Ready, set, audit!

Audit your website and look for these common mistakes!

Check for any typos or broken links. Add some client testimonials if you haven’t already. Make sure your design is professional and reflects your brand. And ensure that your site is easy to navigate and your contact button is simple to find.

ps. We do website audits all the time with our Mastermind clients.

If you’ve ever wished someone could review & critique your site to help you understand where clients are falling through the cracks, make sure to join the waitlist to be notified for the next enrollment date!