We generated 27k of passive income in 60 days talking about something we loved.
The best part?
Our clients ended up happier than we did.
Let’s talk about why and how you can do the same –
Yes, we’re talking about albums.
And most photographers WANT to offer them but….
- They don’t know where to start
- They see offering albums as an act of “pushing” products on their clients
- They don’t want to come across as salesy
- They don’t know how to convince couples the cost is worth it
This mindset puts your needs in the center and robs your clients of something they deserve.
This is not the way.
Understanding the importance of albums
Talking about albums
Offering albums
These are acts of service – helping your client preserve their memories beyond an online gallery that gets lost after years of living in a bookmark bar.
Instead of thinking about selling, think about serving.
Because ultimately, this is not just about you… this is about them too.
What will this album mean to your client in 10 years? 20 years? 40 years?
If “telling stories” is at the heart of your photography, albums are the ultimate result.
Preservation of a story.
Do you believe that?
If you do, here are 3 ways to serve your clients with albums this holiday season (and make extra money doing so):
- Early & Often
Talk about albums early & often If you want to serve your clients with albums, they can’t be listed as a one liner in your pricing guide.
You have to be talking about albums before your clients ever contact you.
Posts & Reels
Site Pages & Blogs
Adding questions to your Contact Forms
Build value, create desire, make it a NORMAL part of your services…not an afterthought.
2. Show Them Off
Show albums everywhere
Ever hear the rule of 7? Someone must see a message at least 7 times before they’ll be provoked to take action!
Show off your albums
Share BTS of album design
Share your couples with their albums
Talk about the build quality
Create a video of the album experience
Tip: Need marketing content? Get your client’s albums sent to you first OR ask your album company for stock images/video!
3. Make it Simple
Simplify what you offer. Offer what you love.
Give 1-4 clear steps from order to delivery.
The more clear your offer, the easier it will be for a client to take action.
Clarity = Action
Selling albums becomes easy when you understand that you’re serving,
not selling.
